The 20th – 26th November is Road Safety Week, supported by the hashtag #RoadSafetyWeek to help spread the message across social media.
In the run-up to this awareness event, road safety charity Brake teamed up with children’s TV presenter Maddie Moate to create a brand new short film for primary schools. The five-minute film, called speed matters with Maddie Moate, was created especially for UK Road Safety Week 2017, coordinated by Brake and starting today, Monday 20 November.
Maddie Moate is a TV presenter and YouTube educator, who is best known for hosting the hit CBeebies series Do You Know?
Video for #RoadSafetyWeek 2017 speed matters with Maddie Moate
Speed matters features six primary school children talking to Maddie about road safety. This year’s theme is ‘Speed Down Save Lives; the film explains how and why children view roads differently and why it is so important for drivers to keep their speed down in places where people live. It gives a simple introduction to kinetic energy and stopping distances, and concludes with the children talking about what they would like grown-ups to do to help keep them safe near roads.
Speeding is still a major problem in the UK and contributes to one in four fatal crashes on British roads. Speeding causes unnecessary crashes, untold suffering and stops people living safe and healthy lives. Driving is unpredictable and if something unexpected happens on the road ahead, like a child stepping out, it is the driver’s speed that will determine whether or not they can stop in time and, if they can’t stop, how hard they will hit.
Road Safety Week
Established 20 years ago, Road Safety Week encourages teachers, youth workers and early-learning educators to engage pupils of all ages in lessons and activities that encourage safe and responsible road use. It’s also an excellent opportunity for schools to send important messages about road safety home to parents and the wider community.
Brake has created additional free resources following the Speed Down Save Lives theme, including posters, lesson plans, assembly presentations, activity sheets, advice and case studies.
In 2016, nearly 8,000 schools, organisations and groups ran Road Safety Week activities, with the majority taking place within primary school settings.